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We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere. We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

The EA SPORTS FIFA Brand Marketing Associate develops and executes creative marketing activations for the EA SPORTS FIFA Brand across the North American market, with a focus on building player relationships, strengthening league and club partnerships, and delivering on brand goals. The Brand Marketing Associate will report to the Brand Marketing Lead.

Responsibilities

• Develop EA SPORTS FIFA North America marketing campaign that achieves our commercial goals. Responsibilities include research/insight discovery, strategy development, activation development, and budget allocation.
• Manage campaign activations. Responsibilities include budget tracking, legal approvals, and activation measurement.
• Lead North America club/league partnerships to connect with soccer fans across the region.
• Manage our agency partners, contractors, and freelancers. Responsibilities include daily communications, briefing, and activity tracking.
• Uncover and apply compelling data/insights.

Requirements

• Exhibit expertise in North American soccer culture. You understand the sport (from grassroots to pro, domestic and international) and have a passion for soccer’s future potential in North America.
• Passion for and expertise of North American soccer culture and EA SPORTS FIFA as a player and possess an understanding of our player experiences including FUT, VOLTA Football, Career Mode, Pro Clubs, and others.
• Possess strategic marketing skills, including experience developing insight-driven, omni-channel marketing campaigns/activations for the world’s leading brands.
• Be a creative thinker. You relish the creative/ideation process and have experience writing briefs for creative teams, agencies, and partners.
• Act as a collaborative partner. You can balance the needs of our business with those of our partners.
• 1-2 years experience working in a strategic marketing function at a brand or agency. including experience developing creative marketing activations/campaigns for the world’s leading brands. Sports marketing experience is a plus.
• Understanding of North American popular culture, consumer behavior, cultural trends, and engagement opportunities.
• Ability to manage, influence, and work with multiple teams/partners across varying disciplines and time zones to achieve our goals.
• Exceptional verbal, written, and deck-building capabilities.
• Be hard-working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative.

Brand Marketing Jobs in USA All Information’s

Company Name: Electronic Arts Inc.

Company Quick info: Electronic Arts Inc. is an American video game company headquartered in Redwood City, California. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization after Activision Blizzard and ahead of Take-Two Interactive, and Ubisoft as of May 2020.

-Others Key Aspect-

• Experience: Fresher or Experienced candidate also can apply.
• Language: Verbal and Written communication in English and Local languages will be an added advantage.
• Who Apply: Fresher and Experienced both can apply.
• What Skills You Required for getting a job: Positive attitude, Being calm and cheerful when things go wrong, Communication, You can listen and say information clearly when you speak or write, Teamwork, Self-management, Willingness to learn, Thinking skills (problem solving and decision making).
• how is life at Company: Very energetic ecosystem.

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Other Jobs Find Here : https://www.ea.com/careers

Company Jobs Pros and Cons: In large companies everyone can specialize. You can become an expert in some very specific subject. In large companies there is funding to do large tasks that require large amounts of capital. In small companies you can learn a whole array of things and try out many different tasks. You can be the first line desk phone greeter, and the marketing materials coordinator, the art director, and the person who builds and maintains the web site, if those are things you want to do and they need someone to raise their hand and say “I’ll give it a try”. In small companies there can be more of a family feeling where everyone pitches in to handle whatever is the priority today. It’s the classic small fish in a big pond vs big fish in a small pond comparison.

Pros-

• Big company benefits.
• There is a hierarchy of administration.
• They are generally established.
• Many fringe benefits and promotion options might be available.
• Successful operations are in abundance.
• If you fail in one field, chances are that you could be tried in another.
• You make many friends.

Cons:

• You are not personally known to the board of directors.
• Very little room for errors or mistakes.
• They follow strict discipline.
• You may be moved around by the administration as they require or see fit.
• You might not be included in the decision making.
• Some companies have a zero tolerance policy for repeat offenders.
• There are nearly always impossible deadlines to meet.

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